The single most
effective path to creating a truly
exceptional organization is to empower all front-line employees
outside the primary sales force with the ability to find
additional sales leads and/or up-sell and cross-sell.
Think about how many times a day
employees outside the direct sales force interact with your customers.
These are individuals who are usually perceived as credible, trusted
advisors. They are in the best possible position to probe for more
opportunities and/or sell additional products and services.
If you train
ALL your front-line employees to be an extension of your sales force,
it will...
-
Increase
your sales force without adding any sales headcount
-
Turn your cost centers into profit centers
-
Maximize your total workforce